Long-tail keywords are the keyword phrases that have lower search volume, (at times) lower competitiveness, and can be longer than regular keywords, but it is not a must.
There are some myths around long-tail keywords. Many think that Long-tail keywords are the keywords that always receive lower search volume, and need to have more than twenty characters and so we consider them long-tail.
This assumption is a common mistake. These keyword phrases are more specific and will cover more details. If you know your business and your potential customers, you can find the right long-tail keywords.
We know that a considerable part of Google searches is particular and unpopular. “Ahref analyzed the ~1.9 BILLION keywords in Ahrefs’ US database and found that a whopping 92.42% of them get ten searches per month or fewer.”
It is essential to find a relationship between customers’ search language and your services or products. Then these long-tail keywords will drive tons of high-quality traffic to your pages.
The good news is that you can quickly get a better rank for these phrases to compare to regular keywords, but you need to have a clear understanding of search patterns.
One of the easiest tactics is to start typing a broad term into Google. Google will then show you its suggestions. You can see more detailed searches, and you can review their relevancy later.
You can check the “People also ask” section too. There are always some great ideas there.
You may use some tools like SEMRush or Ahref to search for keywords, too. These tools will give you more in-depth data so you can have a better understanding of what you are looking for in long-tail keyword research.
People spend time to research what they care about and how that matches your brand in different places. Based on the targeted audience, you can infer where they spend most of their time online. Here are some possibilities:
Regardless of where you are looking for them though, you always need to ask yourself: What questions are my audience asking, and how can I fulfill their needs?
Local business owners can get more benefits from long-tail keywords than broad keywords. It is hard for a local company to compete against big names, but long-tail keywords will help them get a better rank in the SERPs.
Statistics show that half of all Google searches are local searches. And more exciting, 76% of people who searched for a business on their smartphones, visited the business within one day. These numbers show that there are more chances of searching for local businesses, and it is best if you go after local-intent keywords to drive more qualified traffic.
Intent keywords such as “best,” “cheapest,” and “offer” will receive lower traffic, but you can assure that whoever searches for them could be your potential customer. Searchers are getting more specific (using voice search), and there is a higher chance for you to get a better rank for those phrases compared to the broad ones.
There are a lot of opportunities around using long-tail keywords, but never forget that you have to write for your audience and not for SEO. Using conversational language when you use long-tail keywords will give you more chances to engage your audience and receive more qualified traffic.