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How to Create a Facebook Business Manager Account

Facebook Business Manager is a free tool that will help you manage your Facebook Business Page, ad account, and pixel in one place. You do not need to share any Facebook credentials with your colleagues, agencies, or consultants anymore. 

The setup process is straightforward, and you can easily set up your Facebook Business Manager. The main point that you have to consider is asking the primary user to set up the account. In different companies, it could be different people. For instance, in a small company, the person could be the CEO of the company. In a bigger company, it could be a marketing manager. Remember that the person who creates the Business Manager will be its primary owner. 

Creating a business manager will help you manage your ad account, business page, and working with contractors and agencies. It will give you all properties in one place to manage and assign different people to different properties with different roles. 

Step one - Creating the account

Facebook will help you to navigate through the process and create the business manager. Please go to https://business.facebook.com/create.

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Step two - business information

After clicking on the “create” button, you need to add your business information. If you are creating it for business purposes, select “Promote its own goods or services” at the end. After entering all the information, click submit.

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Step three - adding properties

Now you have access to your business manager. You need to add the Facebook Company Page and People here. 

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To add a Page to your Business Manager:

  1. Go to Business Settings.
  2. Below Accounts, click Pages.
  3. Click + Add.
  4. Select Add a Page.
  5. Enter the Facebook Page name or URL.

You can start by adding the company page. Based on your access to the page, you have different options:

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The next step could be adding your ad account. If you don’t have an ad account, you can create your very first one.

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Steps to add an ad account in Business Manager:

  1. Go to Business Settings.
  2. Click Accounts and click Ad Accounts.
  3. Click + Add.
  4. Choose one of the three options: Add Ad Account, Request Access to an Ad Account or Create a new ad account.
  5. If you request access or add an ad account, enter the ad account ID. Learn where to find the account ID.
  6. Follow the steps to select people and access levels.

You already know your people’s roles. You can start adding them to the business manager and assign them to different properties with different functions.

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To give people access to your business:

  1. Go to Business Settings.
  2. Click People.
  3. Click + Add.
  4. Enter the work email address of the person you want to add.
  5. Select the role you’d like to assign them. Be sure to read the description for each role. Choose either Employee access or Admin access
  6. Click Next.
  7. Choose a type of asset in the first column, then select the individual assets you want to add this person to in the second column. In the third column, toggle on each task you’d like to grant them. 
  8. Click Invite.

Remember that there are two roles specific to Business Manager:

1-  Business Admins

Business Admins can control all aspects of Business Manager, including adding or removing people from the employee list and modifying or deleting the business.

2-  Business Employees

Business Employees can see all information in the business settings and can be assigned roles by Business Admins, but can’t make any changes.

Professional Tip

Add agencies under the partner tab on the business manager. Ask the agency for their business account ID, add them as a partner, then provide them with the necessary access.

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